Monday, July 27, 2009

iPhone 3Gs - Device for budget filmmakers

iPhone Go Gadget

hey guys

In the past I have really resisted the crackberry Iphone thing as I'm not a gadget guy for the sake of gadgets. But when my T-Mobile cell phone contract came up at the same time of the release of the new iPhone I thought what the hell. ( also for the fact that when shooting in California and Utah no reception wsoever arrhh )Part of the attraction for me was not so much the camera or movie capture thing as I already have a slew of devices for that. It was the fact that this thing had the added feature of the sound recorder which I find so handy in taking down my ideas that come at random times and I find it so much easier just to tape them and replay later to then ascertain whether they really make sense..
Filmmakers Rejoice
The camera is cool and being able to capture a 9mb file is amazing. While we are on the subject I came across this new add on being sold out of Japan for a real budget minded filmmaker. It allows you to attach a series of different focal length lenses..now that's' cool.I'm sure the dorm room will never be quite the same with those super wide add on's ;)

Tuesday, July 7, 2009

Only Billboards Bleed



After a recent road trip down to the Keys riding through Florida we were struck by flash thunderstorms with short bursts of extreme rain. Over a 3 hr period we came across 6 incidents whereby drivers took no notice of the change in driving conditions and proceeded to spin out of control. As I rode by up to 3 separate incidents of cars sitting on their roofs, one stuck hanging balancing on top of the dividing concrete wall dividing the traffic lanes I just shook my head and wondered what the hell were these people thinking.

Maybe this type of billboard currently being laid out in New Zealand could help to bring the speed of these drivers down or at least maybe get them to put their headlights on duh "it's not night time , why should I put my lights on" well duh!!!!

The billboard above release a back underlining red image (blood) when it rains. This is truly clever interactive advertising with a very strong message.

Client: Papakura District Council NZ
Agency: Colenso BBDO