After a recent road trip down to the Keys riding through Florida we were struck by flash thunderstorms with short bursts of extreme rain. Over a 3 hr period we came across 6 incidents whereby drivers took no notice of the change in driving conditions and proceeded to spin out of control. As I rode by up to 3 separate incidents of cars sitting on their roofs, one stuck hanging balancing on top of the dividing concrete wall dividing the traffic lanes I just shook my head and wondered what the hell were these people thinking.
Maybe this type of billboard currently being laid out in New Zealand could help to bring the speed of these drivers down or at least maybe get them to put their headlights on duh "it's not night time , why should I put my lights on" well duh!!!!
The billboard above release a back underlining red image (blood) when it rains. This is truly clever interactive advertising with a very strong message.
Client: Papakura District Council NZ
Agency: Colenso BBDO
No comments:
Post a Comment